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Showing posts from May, 2019

What is a responsive website?

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Responsive websites are those websites which are compatible with any screen. Starting from the lowest mobile screen resolution to the highest possible screen resolution, a responsive website will not break at any cause. In earlier days, people used to make different websites for different resolutions. But now this concept has changed with the up-gradation of technology. Now it has become one website for all screens. Big companies still tend to have different websites for different screens. This approach has its own advantages and disadvantages. The major advantage is that it provides custom designs and the best possible user experience on those intended screens. At XENMAG, which is the best web design company in India , the designs are made keeping those particular screen resolutions in mind, it holds more purpose than those generic structures. Now the major disadvantage will be the cost. Each website for each different screen has its own setup and maintenance cost. So this

Which is better between SEO and SMO?

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This is a very common question among the businesses that are looking to start their digital marketing campaign. A simple answer will be both. Search engine optimization and social media optimization both serves the purpose in their own ways to encourage business. To understand them, in brief, we have to understand what some key aspects of these activities are. Let us dive in and find out the difference between SEO and SMO approach. SEO or search engine optimization process generates huge traffic towards the website via search engines. It has a long-lasting effect on the web. Any website and it's business information becomes easily viewable through SEO. Once a business becomes easy to find out then we can surely get the idea of how much people will visit that business page per day worldwide. For any consultation regarding the SEO campaign, you can contact XENMAG, which is the best SEO company in India . On the other hand, SMO or social media optimization proces

How to start freelancing on the web?

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In our modern age with the modern way of thinking, people are looking for more unconventional ways of living. From online freelancing to vlogging, this interconnected world through the internet has given us the opportunity to choose from a variety of professions as well as to start a new way of living. Numerous individuals are looking for a full-time freelance option for the rest of their lives. But the way is not that easy without a reference. We will try to give some tips to start with freelancing. First, identify your niche. Then list down your unique selling points. Once done now you know your capabilities and what you will be serving. Now study the market and your competitors. Analyze how they are going in the long run. Always try to focus on the long run. This is not about easy money but about a secure way of income. Also, analyze the companies who are on the top of the chain. Like the best graphic design company in India , XENMAG. After you have analyzed and

What is blockchain technology?

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Blockchain is a next-generation automated service model which has generated a huge buzz in our society due to bitcoin. This model has a huge potential for the future of automated services. Depending on the generic application of this technology in all the major first priority services, some people are appreciating this technology and some are throwing this model out of the window. But our study at XENMAG, which is the best web development company in India shows that blockchain technology will be used over 70% of the network-based systems in approximate ten years. We will try to understand what actually the concept of blockchain technology is. First, let us make this clear that blockchain is not bitcoin. Bitcoin is a product of blockchain. We will come to bitcoin on some other day, now let us understand what is blockchain. Blockchain means a chain of blocks. Let us take an industry to understand the system with clarity. Suppose in the banking industry there are total three

What are SEO keywords and key phrases?

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People who are looking to do SEO for their business often come across the terms keywords and key phrases. These two terms are the main aspects of search engine optimization. For any SEO activity, these are the foundation to start with.   Basically, a keyword is a word and a key phrase is a combination of keywords. When marketing an online business one has to understand that what are the terms people use on the web to find that particular category of business. Suppose there is a business of digital marketing services and different visitors around the globe might search for that business differently. But the term digital marketing is common. So that is a keyword. Now people do not search with one or two words to find something. They try with complex queries to get filtered results, such as the best digital marketing company in India . Now this combination of keywords becomes a key phrase. Any business looking to do SEO must choose their key phrases wisely on which their webs

What to keep in mind before hiring remotely?

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Remote hiring is one of the most popular ways nowadays. Companies with less strength look for places where they can process their jobs without any hassle and in cheap. But people often make a bad decision in choosing the right agency or individual. Various companies offer this service and what they propose at first looks exactly the company to go for. This is where the catch is. Do not go with the talks. Have a well-versed contract with easy bail out option. Do not invest a lot of money and projects in the beginning irrespective of how big a company is. A big and experience company might not suit your purpose every time. Always go with a test project first which has a low risk of failure. Assess the transparency, commitment, management, and attitude towards your projects of that particular company in the meantime. Once assured after around 3 months then do not go cheap if needed. As complex situations can be avoided with proper expertise on the subject and experts do not

How to attract traffic for an online business?

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Today we can clearly see that online business is the future of business architecture. It has various advantages along with its disadvantages. For offline business, depending upon the business there has to have a big capital to initiate a business. But for online business one does not require that much capital to kick off on the web. We can say an individual can start his online business sitting at his home and without looking for third-party investment. Limited budget offline businesses require an opening and closing hour. But for online business, it is 24x7 open for your customers. Any offline business has a limited reach but on the other hand, online business is all global if the business requires. With this point comes the disadvantage of failing in attracting visitors. No visitor means zero sales. This is where digital marketing comes in. To run any business successfully for a long time it requires proper marketing. A company like XENMAG, which is the best digital mark

How businesses get benefited by XENMAG ?

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In this modern era, the process of doing business has been changed through global communications. More and more start-ups are coming up with high risk-taking attitudes. More opportunities are coming up for every business every day to grow more. One has to stay alert and be smart to tackle the situations to make the most out of the opportunities. Not more than 10 years ago, the reach of a small business happened to be around its locality. But now things have changed. We connect with the other side of the world within a microsecond. People all over the world are interconnected and this is the most fertile environment for the businesses. One single decision of taking the business on the web can transform a market of 1,000 customers to 1,000,000 customers. But a large number of businesses fail to take the decision and with time they might face extinction because the reality is hard and competitive. Not a single consumer is willing to downgrade the service they are getting from o