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Showing posts from July, 2019

What is Bootstrap?

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Bootstrap is the most popular HTML, CSS and JavaScript framework for developing responsive, mobile-first solutions on the web. If you have any kind of interest in website development then you have surely heard of it. Bootstrap has all the front end features prebuilt in it that a website may need, and the good news is that it is growing at a fast pace with each passing day. Bootstrap was developed by Mark Otto and Jacob Thornton at Twitter. It was released and has been an open-source product since August 2011 on GitHub. It has been a very powerful tool from the beginning by allowing a developer to get up and running quickly and painlessly. Bootstrap makes it easy to integrate many great features that enrich a user’s interaction with the web without having to code them from scratch, starting from image sliders, popups, forms, responsive image, professional-looking buttons to complex functionalities like form validation, accordion, navigation tabs etc it has all. To create you

What is HTML?

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HTML is short for Hypertext Markup Language. It was developed by Tim Berners-Lee in 1990. It is mainly used to create electronic documents which can be displayed on the World Wide Web. An HTML document can consist of texts, images, videos, links etc. Generally, each HTML page contains a series of links to other pages called hyperlinks. Hypertext means a text which is not normal. Few say that due to the feature of linking other pages with a text in HTML it is called hypertext language. Every web page we see on the Internet is written using one version of HTML code or another. HTML is mainly used to ensure the proper formatting of text and images so that any internet browser can display them as they are meant to look. Without the HTML no browser would know how to display the elements of a web page. HTML also constructs the basic structure of a web page, on which Cascading Style Sheets (CSS) can be applied to polish the look and feel. We can say that HTML is the skeleton of a

What is AJAX?

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Asynchronous Javascript and XML or AJAX is not a programming language. It is a technique for web applications to send and receive data from a server asynchronously. In simple word, using AJAX means getting data from a server without reloading a web page or without impacting the other contents of the page. AJAX uses XMLHttpRequest object to communicate with the server, JavaScript/DOM to make the requests and XML as a format to transfer data. The term AJAX was floored in 2005 but the development had been underway for several years. Ajax is open source and thus accessible. That is why it cannot be credited to just one organization or individual for the technical growth of AJAX. Development of asynchronous technologies began around 1996. In the late 90s, Microsoft used a forerunner to AJAX. Google, meanwhile, used asynchronous technologies heavily in applications like Google Maps in the first decade of the 21st century. AJAX came into the consideration of mass developers back i

What is a web database?

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A Web database is a database application for managing and accessing through the Internet. Technicians, in this case, database administrators can manage this collection of data to modify or to present results. Any database can be used for both professional and personal use. It is generally hosted on servers as it requires a particular environment to run on. The entire dynamic (we can say run time also) information of a website or a web application is stored in a database. Starting from login information, payment information to blogs everything is stored inside a database. That is why keeping a database safe and secure is the most important job in the website security business. Also accessing any database directly through a web browser without any communicator is not possible for that reason. To know more on how to keep your database safe contact XENMAG, the best web development company in India . Database concept provides the richest method of storing and organizing

How SEO helps in collecting leads for business growth?

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Growing sales and leads are the two most popular goals for the majority of businesses. Growth of lead and the growth of sales go hand-in-hand. They are so interconnected that you cannot get one without the other. Many startups think that growth of sales using the leads begins with the telecommunication process. But this concept is changing nowadays with the help of promotional marketing. Generating sales is all about pitching to potential customers. If you do not pitch your product or service nobody cares about you. But the problem that many startups face is, they fall behind to the big companies in collecting actual leads. Big companies have big investments and networks. They buy the best available leads to pitch their business. But for startups, it is out of the question. The solution to this problem is SEO. It takes time but gives exact results of buying the best available leads or better more often. Create a landing page to collect leads with a lot of forms and call t

What is quality score in Google Ads?

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Quality score is Google's one of a kind meter for the quality and importance of your PPC ads as well as your keywords. It plays a huge role in determining the cost per click for the ad auction process. In a simple word, it is your website or your organization's reputation meter for Google to understand. Depending on the quality score the place and the rank of your ads will be determined. The more your quality score is the more chances you will have to drive traffic over your competitors at cheaper rates. Quality Score depends on multiple factors, like, click-through rate (CTR), the relevance of each keyword to its ad group, landing page quality and relevance, the relevance of your ad text, your past Google AdWords account performance etc. Only Google knows of how much each factor weighs in the quality score algorithm. But the click-through rate plays a pivotal role in the algorithm. When more people who see your ads and click it, that’s a strong indication to Google

A brief insight into reviews and ratings for businesses

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Reviews are very important for any kind of business. Not only they help businesses to analyze themselves but also influence customers to decide in a number of ways. Both positive and negative reviews are equally important for the growth of a business. All positive reviews for a particular business might put an impression among visitors that the reviews may be sponsored or false, while no business will pay for negative reviews. It is better to showcase the negative reviews to the public like wearing a few war scars. All of this depends on your business if it is receiving any reviews at all. The most important way to get more reviews is by asking. Many times your customers will purchase a product or a service from you but they will not leave a review for you unless you ask them. So this is the first initiative one business must take to get things rolling. There are several professional ways to ask for reviews from your customers. You can always contact XENMAG, the best digita