What are SEO keywords and key phrases?



People who are looking to do SEO for their business often come across the terms keywords and key phrases. These two terms are the main aspects of search engine optimization. For any SEO activity, these are the foundation to start with. 


Basically, a keyword is a word and a key phrase is a combination of keywords. When marketing an online business one has to understand that what are the terms people use on the web to find that particular category of business. Suppose there is a business of digital marketing services and different visitors around the globe might search for that business differently. But the term digital marketing is common. So that is a keyword. Now people do not search with one or two words to find something. They try with complex queries to get filtered results, such as the best digital marketing company in India. Now this combination of keywords becomes a key phrase. Any business looking to do SEO must choose their key phrases wisely on which their websites will rank on the search engines. Any key phrase with zero search history will result in zero traffic on that particular key phrase.


We at XENMAG as the best web marketing company in India, analyze the marketplace. Monitor the terms people use to find that particular category of business. Then analyze how many key phrases that business demands. Next is the execution. We use those chosen key phrases to rank the website on search engines.

Location: Kolkata, West Bengal, India

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