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You all have seen it lately, we are witnessing a new trend forming in the digital design called Dark UI. More and more websites and mobile apps are offering a darker version along with their original version to the consumer. It all started when Apple introduced its dark mode on the macOS Mojave. To align with this movement all the other companies are updating their products with new dark layouts. With the help of colours, we can convey all kinds of emotions. One might think that grey and black themed interfaces can only cover specific emotions or actions. The truth is that black is an achromatic colour, meaning it has no hue value. Black has been the symbolic colour of solemnity and authority, but also luxury and elegance. Having no hue is a positive thing in our case because you can pair it with almost every colour, thus you can express all kinds of emotions and feelings by finding the correct mix. If you are struggling to find your brand's identifiable colour, you ca

Making a website public requires a server to host the website files and a domain for its unique address. For both of them, you require a basic understanding before you buy a package for your website. We will discuss domains some other day but today let us get some clarity on server space. Server space or disk space is the amount of data you can store on a webserver. The amount of space needed depends on the size of your website. Majority of websites are built using HTML, CSS, JavaScript for front end development, and PHP for back end development. The files comprised of codes and texts take very little space in a server. Some KB as in Kilobytes in most cases. But the concern for exceeding the server space comes when we loop in images, pdf files, or some other large documents inside a website. The standard size of a website composed of all possible elements should be under 1024KB which is about 1MB as in Megabyte. But in most cases, we find that it breaks the barrier of MB an

It is a very popular question floating around the web for a long time. Any business or individual who is willing to work on its search engine optimization campaign is looking for the answer. Whenever a person is consulting with a digital marketing agency he gets a timeframe for his job. But different digital marketing agencies provide different timeframe for the same job. It creates a bit of confusion among the hiring parties to understand the process. Today we will try to get an idea of some relying factors for determining the time required for achieving any intended rank on search engines through search engine optimization. Every SEO agency has its combination of processes to rank a website. Comparing one with another is not going to help as every agency will try their best to achieve a particular goal depending upon the skillset, expertise and budget. So the way out will be to becoming aware of the situations. The first thing that determines the time required to rank a w

Bootstrap is the most popular HTML, CSS and JavaScript framework for developing responsive, mobile-first solutions on the web. If you have any kind of interest in website development then you have surely heard of it. Bootstrap has all the front end features prebuilt in it that a website may need, and the good news is that it is growing at a fast pace with each passing day. Bootstrap was developed by Mark Otto and Jacob Thornton at Twitter. It was released and has been an open-source product since August 2011 on GitHub. It has been a very powerful tool from the beginning by allowing a developer to get up and running quickly and painlessly. Bootstrap makes it easy to integrate many great features that enrich a user’s interaction with the web without having to code them from scratch, starting from image sliders, popups, forms, responsive image, professional-looking buttons to complex functionalities like form validation, accordion, navigation tabs etc it has all. To create you

HTML is short for Hypertext Markup Language. It was developed by Tim Berners-Lee in 1990. It is mainly used to create electronic documents which can be displayed on the World Wide Web. An HTML document can consist of texts, images, videos, links etc. Generally, each HTML page contains a series of links to other pages called hyperlinks. Hypertext means a text which is not normal. Few say that due to the feature of linking other pages with a text in HTML it is called hypertext language. Every web page we see on the Internet is written using one version of HTML code or another. HTML is mainly used to ensure the proper formatting of text and images so that any internet browser can display them as they are meant to look. Without the HTML no browser would know how to display the elements of a web page. HTML also constructs the basic structure of a web page, on which Cascading Style Sheets (CSS) can be applied to polish the look and feel. We can say that HTML is the skeleton of a

Asynchronous Javascript and XML or AJAX is not a programming language. It is a technique for web applications to send and receive data from a server asynchronously. In simple word, using AJAX means getting data from a server without reloading a web page or without impacting the other contents of the page. AJAX uses XMLHttpRequest object to communicate with the server, JavaScript/DOM to make the requests and XML as a format to transfer data. The term AJAX was floored in 2005 but the development had been underway for several years. Ajax is open source and thus accessible. That is why it cannot be credited to just one organization or individual for the technical growth of AJAX. Development of asynchronous technologies began around 1996. In the late 90s, Microsoft used a forerunner to AJAX. Google, meanwhile, used asynchronous technologies heavily in applications like Google Maps in the first decade of the 21st century. AJAX came into the consideration of mass developers back i

A Web database is a database application for managing and accessing through the Internet. Technicians, in this case, database administrators can manage this collection of data to modify or to present results. Any database can be used for both professional and personal use. It is generally hosted on servers as it requires a particular environment to run on. The entire dynamic (we can say run time also) information of a website or a web application is stored in a database. Starting from login information, payment information to blogs everything is stored inside a database. That is why keeping a database safe and secure is the most important job in the website security business. Also accessing any database directly through a web browser without any communicator is not possible for that reason. To know more on how to keep your database safe contact XENMAG, the best web development company in India . Database concept provides the richest method of storing and organizing

Growing sales and leads are the two most popular goals for the majority of businesses. Growth of lead and the growth of sales go hand-in-hand. They are so interconnected that you cannot get one without the other. Many startups think that growth of sales using the leads begins with the telecommunication process. But this concept is changing nowadays with the help of promotional marketing. Generating sales is all about pitching to potential customers. If you do not pitch your product or service nobody cares about you. But the problem that many startups face is, they fall behind to the big companies in collecting actual leads. Big companies have big investments and networks. They buy the best available leads to pitch their business. But for startups, it is out of the question. The solution to this problem is SEO. It takes time but gives exact results of buying the best available leads or better more often. Create a landing page to collect leads with a lot of forms and call t

Quality score is Google's one of a kind meter for the quality and importance of your PPC ads as well as your keywords. It plays a huge role in determining the cost per click for the ad auction process. In a simple word, it is your website or your organization's reputation meter for Google to understand. Depending on the quality score the place and the rank of your ads will be determined. The more your quality score is the more chances you will have to drive traffic over your competitors at cheaper rates. Quality Score depends on multiple factors, like, click-through rate (CTR), the relevance of each keyword to its ad group, landing page quality and relevance, the relevance of your ad text, your past Google AdWords account performance etc. Only Google knows of how much each factor weighs in the quality score algorithm. But the click-through rate plays a pivotal role in the algorithm. When more people who see your ads and click it, that’s a strong indication to Google

Reviews are very important for any kind of business. Not only they help businesses to analyze themselves but also influence customers to decide in a number of ways. Both positive and negative reviews are equally important for the growth of a business. All positive reviews for a particular business might put an impression among visitors that the reviews may be sponsored or false, while no business will pay for negative reviews. It is better to showcase the negative reviews to the public like wearing a few war scars. All of this depends on your business if it is receiving any reviews at all. The most important way to get more reviews is by asking. Many times your customers will purchase a product or a service from you but they will not leave a review for you unless you ask them. So this is the first initiative one business must take to get things rolling. There are several professional ways to ask for reviews from your customers. You can always contact XENMAG, the best digita

Offshore development refers to the process of outsourcing a task to a third party agency located in a different country. This process is currently very popular in the IT and ITES industries. In the offshore development process, outsourcing can be done in different ways. For instance, it can be given to an individual developer or an agency, delegating the whole project or only certain parts, hire a dedicated team of developers etc. In a particular project, there can be different categories of expertise needed to fulfill the requirement. An agency might not have all the required resources of experts at that moment for different reasons. So the company can outsource the project for offshore development to fill in the missing expertise. For example, creating mobile games requires a concept artist, Unity3D developer, 3D model artist, motion graphic designer, UX/UI designer, or all of them at times. No one developer could be an expert in all those areas, thus a few developers or

Zero! That is right, zero. It does not matter if you have the world's best website or not. If you are not marketing your website then we must say that you have wasted your time and money creating your dream website. In any business, everything should have a purpose. In an office, starting from a desk to a money plan tree beside the window is serving some kind of purpose to increase business or to enrich the work atmosphere. A website without marketing is an investment without purpose. So why are people reluctant to market their website? There can be several reasons for this. But one reason is, they do not know what to do with their website. Some people treat their website as a showpiece or an achievement, occasionally flaunting it to their friends, family and some privileged acquaintances. It is not their fault. As we are in this business it is our duty to generate awareness on this subject. If you want to gather some knowledge on this topic contact XENMAG, the best web

Nowadays, almost every business is involved with the internet. Internet is the fastest and smartest way to do business in this current age. As the internet is global it has more reach with maximum resources around. One has to know how to use the resources. A basic awareness of the current situation can impact a business with huge possibilities. Today we will discuss how awareness of designing a website can be used to keep visitors on the website for a long period of time to make the fullest use of it. The first step comes before the creation of a website. It is called planning. Think about why your business needs a website. Then figure out what is the main thing you want your website to do for you. Visualize a pattern and pages according to that. Avoid putting unnecessary pages and distractions on the website. Try to keep it trim and simple. Distractions create confusion among visitors. Simple and clean visuals are always healthier to look at. If visitors feel uncomfortable

To know how HTTPS impacts on ranking we have to know what HTTPS is. HTTPS stands for Hypertext Transfer Protocol Secure. This is related to a website's security. One can make his site follow HTTP rules or HTTPS rules where HTTP stands for Hypertext Transfer Protocol. We will not get into the technical stuff but on a simple note, a website is more secured having HTTPS over HTTP. Now as we have learned which provides better security let’s take a look on which will rank higher on Google search engine. In 2015, Google stated that HTTPS may serve as a tiebreaker if the quality signals for two different search results are equal in everything else. Meaning, if your website is equal to your competitor’s website in terms of speed, title tags, content freshness, etc. but your competitor’s website is HTTPS and yours isn’t, Google will most likely rank theirs ahead of yours. That means no matter how hard you try to rank up, you will always fall behind your HTTPS competitors. So thi

People are wondering about how to start working from home through the internet. They get the news on the web that a lot of people are earning from home through the internet. Yes, one can earn from home easily on the web. But the “earn from home” offers are not always legit. Some of them are scams and some of them are legit. It is hard to differentiate between them for a person who is inexperienced in this field. A bigger number of people fall for the attractive offer from the scammers. As a result, they lose a lot of money and time. In this topic, we will try to put light on one of the legit ways to earn money from home. A blog is an online diary or journal. The content of a blog generally includes text, pictures, videos, etc. Since a blog can exist merely for personal use, sharing information with an exclusive group or to engage the public, a blog owner can set their blog for private or public access. But this concept of blog has changed in the past few years. It does not

In the modern era of technology and internet, even age-old traditions of buying things have taken the shape of modernity. Earlier what we meant by buying goods and services were standing in long queues, selecting from a limited variety of items, debating with the shopkeeper to reduce the price and what not. But with the advent of the internet and advancements in the commercial sector were made, leading to what we know today as e-commerce. E-commerce is basically the buying and selling of goods services and products using the internet, and making payment transactions to execute the buying. This can be done via various apps or websites who attach themselves to popular and trusted banks and via that application or software the transactions are made for the products which are to be bought. The selection of the products has become unlimited in nature. If you are planning to launch your own e-commerce store feel free to contact XENMAG, the best web development company in India .

A CMS or content management system based website is that website which provides a system to any user of the website to add, modify or delete content. Often times we can see that business owners hire an agency to create their website. After the completion of the website, the owners find out that they are unable to add or change content on the website. If a website does not follow CMS then any editor of that website will need the knowledge of programming languages in which the website is created. These kinds of websites are called static websites. For a static website, the control of the website remains to the development agency. For any alteration required to the website, the owners have to rely upon a development agency. To avoid any delays in the back and forth of a task, the owners sometimes try to work on the websites by themselves. Due to the lack of proper technical knowledge, they unconsciously inject various kinds of errors to the website and this leads to a broken

People often understand digital marketing through social media optimization. It is a major fault in awareness which caused because of less technical understanding. The reason behind this misconception is that the work process in social media optimization is visible instantly. Business owners do not care about the works done in the background as they are not acclimatized with these kinds of the work process. They think to post on social media platforms and getting appreciations are the main things to do in a digital marketing process. We at XENMAG, the best SEO company in India try to educate our clients with our process of work. Then we describe how our process will help the business. We also suggest them to become aware of the marketing process to understand the work depth. A digital marketing process consists of numerous activities like - Search Engine Optimization, Search Engine Marketing, Social Media Optimization, Social Media Marketing, Content Marketing, Public Rela

Responsive websites are those websites which are compatible with any screen. Starting from the lowest mobile screen resolution to the highest possible screen resolution, a responsive website will not break at any cause. In earlier days, people used to make different websites for different resolutions. But now this concept has changed with the up-gradation of technology. Now it has become one website for all screens. Big companies still tend to have different websites for different screens. This approach has its own advantages and disadvantages. The major advantage is that it provides custom designs and the best possible user experience on those intended screens. At XENMAG, which is the best web design company in India , the designs are made keeping those particular screen resolutions in mind, it holds more purpose than those generic structures. Now the major disadvantage will be the cost. Each website for each different screen has its own setup and maintenance cost. So this

This is a very common question among the businesses that are looking to start their digital marketing campaign. A simple answer will be both. Search engine optimization and social media optimization both serves the purpose in their own ways to encourage business. To understand them, in brief, we have to understand what some key aspects of these activities are. Let us dive in and find out the difference between SEO and SMO approach. SEO or search engine optimization process generates huge traffic towards the website via search engines. It has a long-lasting effect on the web. Any website and it's business information becomes easily viewable through SEO. Once a business becomes easy to find out then we can surely get the idea of how much people will visit that business page per day worldwide. For any consultation regarding the SEO campaign, you can contact XENMAG, which is the best SEO company in India . On the other hand, SMO or social media optimization proces

In our modern age with the modern way of thinking, people are looking for more unconventional ways of living. From online freelancing to vlogging, this interconnected world through the internet has given us the opportunity to choose from a variety of professions as well as to start a new way of living. Numerous individuals are looking for a full-time freelance option for the rest of their lives. But the way is not that easy without a reference. We will try to give some tips to start with freelancing. First, identify your niche. Then list down your unique selling points. Once done now you know your capabilities and what you will be serving. Now study the market and your competitors. Analyze how they are going in the long run. Always try to focus on the long run. This is not about easy money but about a secure way of income. Also, analyze the companies who are on the top of the chain. Like the best graphic design company in India , XENMAG. After you have analyzed and

Blockchain is a next-generation automated service model which has generated a huge buzz in our society due to bitcoin. This model has a huge potential for the future of automated services. Depending on the generic application of this technology in all the major first priority services, some people are appreciating this technology and some are throwing this model out of the window. But our study at XENMAG, which is the best web development company in India shows that blockchain technology will be used over 70% of the network-based systems in approximate ten years. We will try to understand what actually the concept of blockchain technology is. First, let us make this clear that blockchain is not bitcoin. Bitcoin is a product of blockchain. We will come to bitcoin on some other day, now let us understand what is blockchain. Blockchain means a chain of blocks. Let us take an industry to understand the system with clarity. Suppose in the banking industry there are total three