What is quality score in Google Ads?



Quality score is Google's one of a kind meter for the quality and importance of your PPC ads as well as your keywords. It plays a huge role in determining the cost per click for the ad auction process. In a simple word, it is your website or your organization's reputation meter for Google to understand. Depending on the quality score the place and the rank of your ads will be determined. The more your quality score is the more chances you will have to drive traffic over your competitors at cheaper rates.


Quality Score depends on multiple factors, like, click-through rate (CTR), the relevance of each keyword to its ad group, landing page quality and relevance, the relevance of your ad text, your past Google AdWords account performance etc. Only Google knows of how much each factor weighs in the quality score algorithm. But the click-through rate plays a pivotal role in the algorithm. When more people who see your ads and click it, that’s a strong indication to Google that your ads are relevant and helpful to users. To rank higher on Google searches feel free to contact XENMAG, the best SEO company in India.


It is a two-way interest. Google wants to show the most relevant results on the top for the person who is searching, and you want to rank on the top for your business interest. When both of the interest matches, it results with a positive quality score. Google remembers your quality score and in the next searched query relevant to your keywords, Google will reward you with higher ad ranking at a lower cost.  To rank higher through PCC campaigns you can contact XENMAG, the best digital marketing company in India.

Location: Kolkata, West Bengal, India

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